After the research summary, we came up that the company should split their new programs into 2 categories: the fast group of programs and the slow one. We decided to radically propose such as opposed to the high competition on furniture business led by the new comer, IKEA. The fast are meant to attract potential customers from the road side, whereas the slow programs will function to expose the core value of the company. The fast ones are for example the quick food and beverage business including a cooking school. And the slow ones are about a dining business. However the connection between these two zones can be the area for furniture and kitchen ware products display.
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